FTC looks at Reynolds’ marketing of Camel No. 9 (Winston-Salem Journal)

FTC looks at Reynolds’ marketing of Camel No. 9 (Winston-Salem Journal)
Reynolds American Inc. said in a regulatory filing yesterday that it is complying with a request for information from the Federal Trade Commission to determine whether the marketing of its Camel No. 9 cigarettes violates the law. The cigarettes, which debuted in February, focus on adult female smokers. Reynolds said it received a “civil investigative demand” on Aug. 23. The company said it is …

November 2, 2007 @ 9:22 AM · Filed under Uncategorized
Permalink        No Comments

South Africa: How to Design a Digital Marketing Campaign (AllAfrica.com)

South Africa: How to Design a Digital Marketing Campaign (AllAfrica.com)
The brave new world of online, or digital, marketing beckons for traditional marketers. It offers many benefits, including tight focus, traceability and auditability, and if done correctly, rapid return on investment.

November 2, 2007 @ 9:22 AM · Filed under Uncategorized
Permalink        No Comments

Gazprom marketing strategy for foreign markets (Budapest Business Journal)

Gazprom marketing strategy for foreign markets (Budapest Business Journal)
The Gazprom strategic goal is to occupy leading position among the global energy companies due to execution of the carefully crafted marketing strategy.

November 2, 2007 @ 9:22 AM · Filed under Uncategorized
Permalink        No Comments