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‘Saawariya’, ‘Om Shanti Om’ set to rewrite marketing rules (Calcutta News)
The two most awaited films of the year, ‘Saawariya’ and ‘Om Shanti Om’, are likely to rewrite the rules of film marketing in India. Both the films are releasing Nov 9 and the distributors have waged an aggressive publicity campaign.
Nintendo marketing chief leaving (Seattle Post-Intelligencer)
Nintendo Co.’s U.S. marketing chief, George Harrison, who helped oversee the introduction of the top-selling Wii video-game console, will leave the company in December.
Marketing book lists 9 themes that always get people talking (Arizona Daily Star)
One of the best, most eye-opening books I ever read about marketing was full of obvious, head-slapping observations. I sat there, turning pages, nodding in agreement as I read it. “The Cluetrain Manifesto” by Christopher Locke, Rick Levine, Doc Searls and David Weinberger is as potent and relevant now as it was when it came out, seven or so years ago.