Go for global marketing: Kotler - Economic Times

Go for global marketing: Kotler - Economic Times
Go for global marketing: KotlerEconomic Times, India - 26 minutes ago14 Aug, 2007, 1100 hrs IST, PTI KUALA LUMPUR: Asian marketers should change their mindset and style to go forward by switching to global brand marketing, …

Ten more Internet marketing questions that keep me up at night (part 2) (dmnews.com)

Ten more Internet marketing questions that keep me up at night (part 2) (dmnews.com)
Again, thanks to all who sent me e-mail about last week?s DM News column (Ten More Internet Marketing Questions That Keep Me Up at Night (Part 1)). In Part 2 of this series, I?ll list ten more questions that have deprived me of much sleep in the past several nights.

Integrating search and e-mail marketing (dmnews.com)

Integrating search and e-mail marketing (dmnews.com)
Search and e-mail marketing campaigns have historically been run by separate people within the marketing organization and are nearly always outsourced to different agencies.