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Go for global marketing: Kotler - Economic Times
Go for global marketing: KotlerEconomic Times, India - 26 minutes ago14 Aug, 2007, 1100 hrs IST, PTI KUALA LUMPUR: Asian marketers should change their mindset and style to go forward by switching to global brand marketing, …
Ten more Internet marketing questions that keep me up at night (part 2) (dmnews.com)
Again, thanks to all who sent me e-mail about last week?s DM News column (Ten More Internet Marketing Questions That Keep Me Up at Night (Part 1)). In Part 2 of this series, I?ll list ten more questions that have deprived me of much sleep in the past several nights.
Integrating search and e-mail marketing (dmnews.com)
Search and e-mail marketing campaigns have historically been run by separate people within the marketing organization and are nearly always outsourced to different agencies.