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Message in the marketing (TVNZ)
The call for the removal of Auckland billboards won’t worry the entire advertising community. These days it is vital for ad agencies to pursue alternative marketing strategies that employ techniques which don’t look like a hard sell.
DAE appoints new marketing chief (AME Info)
Dubai Aerospace Enterprise (DAE), the global aerospace, manufacturing and services corporation, has boosted its senior executive team with the appointment of Munther Akram Juma as Senior Vice President Marketing and Corporate Communications.
IBM marketing in a virtual world (The Biloxi Sun Herald)
IBM Corp. is launching an ambitious marketing campaign in the hip virtual world Second Life.