American Greetings’ 2d-quarter loss blamed on marketing, slow summer (The Philadelphia Inquirer)
American Greetings’ 2d-quarter loss blamed on marketing, slow summer (The Philadelphia Inquirer)
American Greetings Corp., the nation’s second-largest maker of greeting cards, has reported a loss in its second quarter because of new marketing initiatives and traditionally slow summer sales. The $10.5 million loss was greater than what analysts expected. The firm said it lost 18 cents a share for the quarter ended Aug. 25, compared with a profit of $3.2 million, or 5 cents a share, a year